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A great look at how varied online video campaigns can be, complete with examples from real world case studies. Read More

There isn’t anything inherently special about generalizing vs. specializing; they happen to be two different ways to build a career. Yet in the brave new world of full-stack employees, one must have “an insatiable appetite for new ideas, best practices, and ways to be more productive and happy,” be Read More

What is one thing I should do this year to make dealing with my taxes less of a hassle? Advice from the Startup Collective.
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“Bring me a rock,” the stakeholder says. “I’ve spent a lot of money on this great big mountain, and I need you to bring me a rock from this mountain that makes the expense worthwhile.”

“Okay, a rock. Gotcha,” the analyst says. “A rock I can do. I am all about rocks. What kind of rock are you loo Read More

When you decide to become more strategic about your web presence, you might be at a loss for how to actually go about doing that.

When it comes to buying just about any service, you can have two out of three: cheap, fast, or good. Sometimes new clients come to me having paid thousands of dollars Read More

Should you work with a freelance design partner?

The answer is “maybe.”

Not every freelancer is cut out to be in a partnership. And not every pair of freelance designers who decide to work together succeed. Read More

Crowdfunding is all the rage these days, and it makes sense. There are many potential benefits, such as the prospect of developing an enthusiastic base of early adopters before there's even a product for them to hold.

But it's not as straightforward as it seems, and your success will depend grea Read More

Investing in an amazing startup is like buying the hot new gadget that’s just come on the market. Just being able to lay down your cash, either for an investment or a gadget is a good social signal, […] Read More

When starting your first business, it’s not always the smartest idea to dive in head first, especially if you don’t have the money or expertise (yet) to dominate a brand-new industry. Luckily, there are great home-based businesses not many people take advantage of early on in their careers that can Read More

There are many different ways to classify data, but one classification that I hear frequently is “quantitative” versus “qualitative”. This can be a useful classification, at least in the context of determining what statistical analyses are appropriate for specific variables in the data. However, th Read More