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The best social media branding comes when your content is “the hub and [feeds] into Twitter, Facebook, a blog, a video, a rich media banner.” They’re going to more and more websites each visit and they only come back when “you can make those hard facts and information entertaining in some way.” Read More

Crowdsourcing articles is a great way to create highly engaging content for your audience, but it’s not for everyone. Read More

Online advertising is always more effective if a customer makes the decision on his or her own, without being expressly told to purchase your product. Writing style should be informative, upbeat and low-stress, and it should position you, the author, as an expert in your field. Read More

The following is a list of tips that should help you first reach the consumer and then build a relationship with them. Read More

Saras Sarasvathy, a professor at the University of Virginia’s Darden School of Business, presented each with a hypothetical start up and 10 decisions that the founder would have to make in building the venture. Then she listened and let the entrepreneur talk through the problems for two hours. Read More

WordPress’ ubiquity makes it a prime target for hackers. If you maintain a WordPress blog, here are three must-have security plugins that can help keep your blog safe, secure and online: Read More

Many businesses don’t know how to enter the mobile market, they don’t know from where to start, there’s no in-house know how and it’s generally very expensive to hire external contractors (at least for small businesses). Read More

Just a few years ago measuring an increase in search rank for a keyword was the standard, but then Google introduced universal search, personalized search and local search. These three elements make it impossible to use rankings as an accurate measure of SEO success today. Read More

Acquiring links from article directories is easy, in fact it’s very close to manufactured links, and herein is the problem. If Google can discount this type of “manufactured link,” then you could be spinning your wheels at some point, unable to move forward but not sure why with your link building Read More

Building an email list may be a numbers game, but it should never be all about numbers. The names on the other end of the list are important. The most successful email lists are those with interested buyers or qualified buyers. Read More