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Review of four online tools (mostly free) that can make your website or landing page more engaging, communicate branding messages more effectively, see how people interact with your content in social media and get feedback on usability. Read More

Last summer Papa John’s conducted Papa’s Specialty Pizza Challenge, a crowdsourcing campaign. Consumers were asked to create and submit recipes for interesting new pizzas. Here are six lessons from Papa John’s about crowdsourcing product creation. Read More

Having a blog is like having a song on the radio used to be. There are millions out there, so why would anyone listen to yours? The name of the game with blogs is standing out, so people will be talking about it and you will have a popular item on your hands. Read More

Eric Feige of Usability Sciences answers a host of questions from online marketers about how to measure and track user intent, attitudes and behavior. Cool stuff! Read More

Although Google Analytics is free, it can be tricky getting the Ecommerce section to provide you with the kind of data you need to track specific transactions. Here's sample code that makes it easy to track PayPal transactions in Google Analytics. Read More