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“Let's go shopping!” That was the line I would use at least twice a year when I was the head of a large consumer products company. You see, we were in the bicycle business, and everyone knows what a bicycle is, and why people buy them. Or do they? Or perhaps, do they think they do and don’t? Read More

In this current state of the economy it's only natural for you to question the stability and safety of your own career. If you're looking for a new job with longevity, here are the top recession proof careers that are in high demand. Read More

Here are five ways to bring the life back into your company so you and your staff begin to approach each day with renewed excitement and a burning desire to grow the business Read More

Looking for some budget online marketing ideas? Small business owner Michelle Strassburg shares her best tips in this guest post. Read More

Which comes first, like or trust? Do customers need to believe you or think you're a great guy? Which is most important -liking you or trusting you? Read More

Although Google is a great advertising tool, there are other tools that might do better at helping you attract a local audience and manage how much you spend to attract them. Read More

The debate will continue in 2010 about the value of using Twitter for your business, and if you jumped on the Twitter wagon in 2009 I'm sure you have your own conclusions as to its effectiveness. Read More

I’ve outsourced a lot of technical projects – with varying degrees of success. Based on my experiences, I’ve come up with 10 frank pointers for hiring outside tech help successfully. Read More

Startups die for lots of reasons. Of course the end game usually involves running out of money – until that point in time, you can still fight on (although it might not be worth it.) But at the root of many startup deaths is indecision, especially for first-time entrepreneurs and CEOs. Read More

We're 15 days from 2010. It's time to give your small business a jump start. That means planning, record keeping, and goal setting. I have four suggestions for you. Read More