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"... what about the most effective one-two marketing punch for building community AND delivering conversions and ROI? Social Media and Search Engine Optimization – or “Social SEO” as we like to call it." Read More

"Before Google, advertising was an art, in which Madison Avenue offered oblique advice on how to reach customers. After Google, it was a science—and all those witch doctors were suddenly a lot less relevant." Read More

The idea, concept, and practice of the Ideal Client develops a laser sharp focus of exactly who your prospect is … and eliminates those that aren’t

But identifying your Ideal Client is only one component part of your marketing picture. Read More

As you think about planning 2010, business-wise and personally, can you see how setting out three guiding words, and building paths that help you frame your goals, and then working from that mindset will help? Read More

"You probably spend way too much time researching the “best new ways” versus how much time you spend on trying things out. I advocate that you break out some budget and time for experimenting in lieu of spending huge chunks of money and time on research. Read More

The truth is sales is a numbers game.

But if you’re smart, if you do your homework…

YOU get to decide what those numbers are. Read More

Easy-to-identify measurements as indications of success in building the brand to top of mind to the general search and social media public. Read More

Branding happens as a result, as a measure of how congruent you are- how well your actions and words match up. There is no hiding- it’s simply a reflection of how you do business. Read More

Most Local SEO gurus agree that citations are a key, if not THE key, factor in how Google determines rankings in the 7-Pak of Local Business Listings. Everything else being equal, the business with the most citations, especially citations from recognized Local business sites, wins the ranking game, getting their listing pushed to the top. Read More

Are you simply ringing up customers— collecting cash, doing transactions, hoping to gather enough business to pay the bills—

Or…

Are you attracting Ideal Clients— listening, delivering value, and building, long-term, caring relationships? Read More