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Today with all the disruptions that we experience as a result of technology, media, new media and Social Media it is critical that Hotels understand both Social Media Listening and Reputation Management.

The flow of information good or bad can be overwhelming. We have now come to the p Read More

“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers is not enough anymore. If you really want a booming business, you have to create Raving Fans.” Read More

Because the Hotel industry focuses heavily on creating experiences and relationships with customers and guests, marketing that inspires customer loyalty while also reaching out to new customers is an important part of ensuring the Hotel industry’s success.

Social Media Marketing is a p Read More

Wondering how you can get more people to your Hotels Instagram Profile?

2018 will be the year where guest will really share valuable stories in abundance using Instagram during their Hotel experience.

People come to Instagram to be inspired and discover things they care ab Read More

Today Social Context influence how we view and respond the content.

Facebook recently made some changes to their algorithm. And as the norm is when Facebook make some changes it stirs up the Social communities.

Influencers, advocates, fans, and friends added their thoughts Read More

Not only are millennials growing in importance, they are also responsible in large part for fueling the success of the biggest disruption factor to have affected the Hotel industry in decades – the sharing economy, in this case, personified by Airbnb. Read More

It is challenging to start as a Hospitality Entrepreneur. And the primary question I started out with was “Where Do I Begin?” Where to begin I started my business after I lost my mother. It was a rough period where I needed to do some activities that helped me clear my mind. I already was… Read More

Yesterday alone our guests uploaded 144k hours of content to YouTube and 350M photos to Facebook (and 70M to Instagram). They contributed 165k reviews on TripAdvisor and watched a staggering 42.5B hour of Netflix. Needless to say, our guests are bombarded with content… Read More

Not all customers are created equal. To drive growth, brands must attract and retain high-value customers. If Hotels want to understand real-time performance they need to adjust strategies for the micro-moment that will enforce maximum impact. Hotels must shift their focus from individual channel p Read More

New hyped up hot and trendy games is not a sustainable marketing strategy for Hotels. This is What Happens when Pokémon GO becomes a Hotel Distraction. Read More