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What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the fact that most people have never even heard of these products)? They were all good products that made one fatal error: poor marketing.

That’s right. In Read More

Confused about Social Selling? You have been told that you really should not use Social Media to sell online.

Social Selling sounds more like Social (without Selling). It doesn’t sound very sexy being the General Manager, Director of Marketing or Director of Sales that have to tell the Read More

No design skills? Or don’t know how to create beautiful Social Media Images for your Hotel?

No worries, Canva has a solution for your Hotel. I am fortunate that I have an awesome community that is not afraid of telling me when something is off with my content. And have over the years d Read More

Do your Hotel Owners ponder and keep asking what effective Content Marketing strategies is really all about?

I bet you the first things that pops up in their mind is Facebook, Instagram, Twitter, LinkedIn, YouTube and blogs. And I totally understand this mindset. Many marketers includi Read More

For many Hotels, content marketing is a big challenge with Social Media. Either it is not working, or they can’t figure it out, or simply traditional Hotel Marketing is just doing fine for them.

Content marketing is more than a virtual reality believing customers just show up and fix t Read More

Do your Hotel innovate in a relevant context with new customer trends and wants?

Social Media Marketing today is all about value innovation. Today customers are looking for alternative solutions that transform an ordinary experience into an extraordinary experience.

The ke Read More

Is the Hotel customer satisfied only because expectations are so low, and no one is doing better?

In today’s markets, it is not enough for Hotels to just satisfy the customer, you have to identify new ways to optimize and think above and beyond customer expectations. Even if your Hotels is 2-sta Read More

The Hotel business is one that is lucrative and tends to make money, especially in tourist areas. This is because people are looking for a comfortable home away from home and Hotels usually do the trick. If you want yours to stand out from the many Hotels out there, you have to ensure you make the Read More

Why is the Customer Experience important for Hotels?

Customer experience is fast becoming a commodity. Hotels that are succeeding and innovating are raising the stakes attracting new uncontested markets. Your Hotels customers are no longer benchmarking your customer experience based on Read More

The Hotel business faces the same automation and technology adoption challenges as the rest of the hospitality sector. It can learn lessons and show others how to make the best use of technology with some clever deployment of new ideas and cutting-edge IT. Read More