BizSugar.com › User › Arshad-Amin › Published

Here are Twenty solid facts about Word of Mouth Marketing (WOMM) collected from well reputed research journals, research institutes/organizations, work done by Marketing Gurus; that can help you a lot in understanding its significance in present day market plus you can also apply insights gained fr Read More

World has become a global business village due to advancements in technology, accessibility and sophisticated business practices (1).

Without any doubt this phenomena is affecting businesses world around. Now some businesses are adapting effectively to the change while others remain static. Read More

An article that presents five major types of customer complaints and along with that it explains how each complaint type relates to a certain department, segment, function, portion of your business, firm or company and how can you deal each complaint effectively.

A must read for marketing lov Read More

A well researched article that not only highlights & explains four key sources of innovation:

1. Market intelligence (MI)
2. Technological Orientation (TechO)
3. Relevant & Reasonable Relations (RRR)
4. Innovative Routine (IR)

But also provides a practical approach o Read More

Not just tips rather some real stuff on "How to make those really creative print ads" a practical approach to print advertising, once you get through this post, you will surely be able to make some awesome print ads. Read More

Yes, that's right! Just a two step approach and you can become customer anger management Guru!, It works, just read it, it is way too brief! Read More

A post that focuses on answering questions like "What leads customers to take interest in your brand" "What is Construal Level Theory" "How this explains customers interest" "How it provides an approach to increase customers interest".

A must read for those who want to get their customers intere Read More

Takes a totally new approach to innovation, see innovation in new light, answers questions like 'Why innovation is essential for any business ?", "When and how to innovate (reference to open innovation) and what are the consequences of avoiding innovation ?'

Explains product/service life cycl Read More

Effective customer service is an omen of great future for you as Marketer, Business/Organization, but we often don’t know how to coordinate the whole approach in a way to make much out of it, to deliver on our customers’ expectations, well this article is surely going to help you in that regard. Read More

"What to do, how to compete when what you offer is something that is being offered by million others. Each year around one million small medium businesses start in USA alone. And this is perhaps the biggest reason why most people avoid entrepreneurship.

But what if you can differentiate effectiv Read More