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"The whole point of automation, from my perspective, is to get the engineering and analytics out the way... so we humans are left to focus on strategy and creativity"

It's on iTunes too - https://itunes.apple.com/gb/podcast/positively-sparking/id1073466075?mt=2
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Your call to action (CTA) is one of the most important parts of your landing page. Typically, it's in the form of a button.

But what makes a high converting CTA button?

Here's the data and actionable advice Read More

Running Ads? You'll Like This! No hype or basics. Just the 8 critical tactics you need to extract the most from your Google AdWords budget [10 Min Read] Read More

How do you find content marketing ideas and topics that we know are on-trend and will attract engagement, in just 5 minutes?

Using nothing but the free tools at our disposal, I'll show you how.

This ain't no content marketing mastery, it's a shortcut to success. Instead of studying books for Read More

Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More

online retail can be a very tricky business, but those who survive and prosper, do so with great reward.

If hitting the revenue wall is commonplace for many, how do retailers get ahead of the growth slide?

By courting repeat customers. That’s how. Read More

Prices are going up. Advertising must change. It must be less intrusive and more savvy to compete in a manner that doesn’t see costs spiral upwards.

Here's what to do about it in 2017. Read More

You are probably keeping track of the number of visitors and orders that you are getting to and from your ecommerce website. But do you really know how well your website is performing? Read More

Live video, virtual reality - digital marketing is on the move. Find out what trends to watch in 2017 here with our predictions. Read More

In a world rife with online scams, phishing sites and get-rich-quick ploys, building trust and confidence with your customers is ever more crucial.

Satisfied people tell one person about their good experience; dissatisfied people tell everybody!

Building trust should be a Read More