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If you follow the Internet-marketing buzz online, you’ve probably heard a lot of people recommend using Facebook as a marketing tool. That’s about as helpful as, “Go to the gym to get in better shape.” Read More

It was for this reason that I decided to do a little digging and see what the latest research had to say about the pros and cons of telecommuting. Read More

When it comes to launching a business, branding is perhaps the most important and challenging task entrepreneurs face. It means condensing an entire organizational ethos into a succinct aesthetic, defining the face of your business, and ultimately establishing a distinct style for consumers to asso Read More

The Facebook ad budget of both large corporations and small businesses is increasing each and every year. This is because Facebook advertising is proving effective to businesses. Read More

While it’s tempting to chase the latest social marketing trends, spreading yourself too thin and not fully understanding the various platforms will only hurt your marketing efforts. Before deciding which social platforms to be a part of make sure that you take these aspects into consideration. Read More

Being a freelancer in any industry is harder than ever. With so much competition out there from both better-known freelancers and established businesses, you need every edge you can get just to get noticed, never mind the jobs that are the lifeblood of your continued business viability. With this i Read More

To many women working at home is a dream come true, with flexible schedules, financial freedom, a short commute to your home office and the ability to do something you love. But even though working at home has many positive attributes, it does take a certain type of personality to make it as a succ Read More

Here are 7 considerations for using Foursquare for Internet marketing without putting your business at risk. Read More

As a freelancer and business owner, I don’t get paid if I’m not working. I’ve had great work-ethic instilled in me, and I’ve been known to work seven days a week all day long. I bet you can relate… So what happens when we hit a wall or just get tired of working all the time? When our spouses or chi Read More

We all want more time with our families, less work, and still make a good income. Sounds impossible? Well, there is a way to master the art of the having our cake and eating it too. Read More