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Before you dive in and offer a new service or product, it’s essential to validate that you’ll have paying customers. I’ll be sharing three low-cost ways that you can use to assess the potential of your new idea Read More

As work at home women, we each are our unique brand. The question is, do we know what our brand is? And if we do, how are we going to leverage our personal towards our business or freelancing? Read More

What is the best way to navigate this tricky transitional time (sometimes coined as the “empty nest syndrome”) as a work at home professional? Read More

If you work from home (or are thinking about it), you probably have millions of ideas about what you “should do”. I can vividly remember the first day I worked from home. I felt an intense excitement and nervousness at the same time. I dove right into my work, even though I didn’t really know what Read More

Even though I’d planned to stay at home while my children were young, being forced to stay home and knowing I would likely never be able to have an outside job felt stifling, like a prison. A comfortable prison, but a prison nonetheless. Read More

Picture this — leading businesswomen appearing on websites and with newspaper articles in black-and-white dated headshots or blurry iPhone “selfies.” Read More

Emailing customers should be done with care. Whether the contact is person-to-person, via phone or email, customers should always be treated with the utmost respect. Read More

Steve Jobs was a marketing genius that took a mediocre company and made it into what it is today. Let’s take a look at a few tips we can learn from him. Read More

Starting a business from home may seem like a daunting task. While it certainly isn’t effortless, becoming self-employed is often much easier than most imagine. Here’s how to start a creative home business: Read More

Getting ahead in one’s career, which is not just if you work in an organization, should be the aim for all of us. Whether you own your own business, are a contractor, a stay-at-home-parent, or work a 9-5 job, your focus should be on moving up and getting ahead. Read More