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Secrets Of Paid Search Success From 1930s Direct Mail Wizards

Secrets Of Paid Search Success From 1930s Direct Mail Wizards - http://searchengineland.com Avatar Posted by ILuvMktg under Online Marketing
From http://searchengineland.com 4432 days ago
Made Hot by: on April 19, 2008 8:02 pm
We search marketers can learn a lot from the direct mail wizards. Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass. Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim. If you don't know these names, you should. They're the guys who invented direct respo Read More

The Secret of Tracking Yahoo! Keyword Data in Google Analytics

The Secret of Tracking Yahoo! Keyword Data in Google Analytics - http://www.ppchero.com Avatar Posted by ILuvMktg under Online Marketing
From http://www.ppchero.com 4432 days ago
Made Hot by: on April 19, 2008 8:02 pm
For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?” Read More

The End of Customer Service (As We Know It)

The End of Customer Service (As We Know It) - http://www.allbusiness.com Avatar Posted by ILuvMktg under Customer Service
From http://www.allbusiness.com 4452 days ago
Made Hot by: on March 31, 2008 3:44 pm
Time Magazine's online edition claims customer service is going away. If we are to believe a recent article in Time, before long we'll be self-servicing ourselves in every way imaginable from grocery checkout, to hospital check-in, from computer trouble shooting to phone bill and credit-card problem resolution. Read More

Text Analytics Can Turn Customer Feedback Into More-Meaningful Insight

Text Analytics Can Turn Customer Feedback Into More-Meaningful Insight - http://adage.com Avatar Posted by ILuvMktg under News
From http://adage.com 4461 days ago
Made Hot by: on March 21, 2008 2:12 pm
Text analytics -- a general term for the mining and interpretation of written words -- has been used for more than two decades, most notably by the defense industry. However, today it is marketers who are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e Read More

Optimizing Your Landing Pages Part Two

Optimizing Your Landing Pages Part Two - http://www.marketingexperiments.com Avatar Posted by ILuvMktg under Online Marketing
From http://www.marketingexperiments.com 4477 days ago
Made Hot by: on March 6, 2008 9:43 pm
This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis. Here's bizSugar link to part one: http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/ The reviews identified areas where applying key concepts of Landing Page Optimization to both B2B and B2C product, Read More
Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog. On his first attempt, he generated little traffic and few business leads. (registration re Read More

Picking the Right Media for the Job

Picking the Right Media for the Job - http://www.emarketer.com Avatar Posted by ILuvMktg under Advertising
From http://www.emarketer.com 4483 days ago
Made Hot by: on February 29, 2008 3:15 am
Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.

Advertising inserts are still influential when it comes to making purchasing dec Read More

Five Tips to Help Customers Search Your Site Successfully

Five Tips to Help Customers Search Your Site Successfully - http://www.emarketingandcommerce.com Avatar Posted by ILuvMktg under Online Marketing
From http://www.emarketingandcommerce.com 4488 days ago
Made Hot by: on February 25, 2008 1:20 am
Consumers expect to find what they're looking for quickly — particularly when looking online. As a result, providing relevant search results is imperative for the success of any business on the Web. When customers can't find an item, they'll assume you don't stock it — even when there's a chance they just used a search term that you hadn't t Read More

How to influence the influencers

How to influence the influencers - http://www.wdfm.com Avatar Posted by ILuvMktg under Marketing
From http://www.wdfm.com 4491 days ago
Made Hot by: on February 20, 2008 4:09 pm
Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing. Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV.

Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what Read More

Optimizing Your Landing Pages - Part One

Optimizing Your Landing Pages - Part One - http://www.marketingexperiments.com Avatar Posted by ILuvMktg under Online Marketing
From http://www.marketingexperiments.com 4492 days ago
Made Hot by: on February 19, 2008 6:59 pm
How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page? Read More
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