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Sending an email newsletter on a consistent and frequent basis is an essential part of the overall Client Attraction marketing strategy. By sharing high-value content and relevant information, you build on the relationship with your email subscribers. Ultimately over time – once they know, like and Read More

Does the fear of failure ever hold you back? Have YOU ever talked YOU out of doing something YOU wanted to do – because you feared failure? You’re not alone. This is almost a phenomenon among women entrepreneurs. Read More

When you are ready to have the sales conversation with people and make sales calls, check your mindset before you even pick up the phone. What I have found works best is to come from your heart and a place of “giving” rather than about hoping to get something from the person on the other end of the Read More

Icons of black cats with arched backs have disappeared from stores and magazines, replaced by turkeys in all stages, from on-the-hoof to lying down, legs in air wearing a golden brown crust. Can wreaths, holly and jolly fat men in red suits surrounded by elves be far behind? Your memory bucket is f Read More

At the end of October I attended the COSE Small Business Convention in Sandusky, Ohio. From the opening night Pitch Competition to the closing keynote speaker, the convention was filled with networking, ideas, and inspiration. Read More

Do you offer coaching or a service that you know your clients would benefit from once their first package has been completed? Maintenance sessions can offer the support that makes the difference between continued success and falling back on old ways. Read More

It’s official (in case you hadn’t already noticed): technology is raising our stress level precipitously.

In fact, Mike Kushner, co-owner of a computer solutions company in Palo Alto, California, has paramedics ready to respond to calls from what he calls the “digitally desperate.” Read More

I’m often asked how to attract clients to fill a workshop. If you are planning to deliver a program, here are six suggestions to help you reach as many people as possible with details about your event and pack the house. Read More

Do you waffle on the commitments you make? Maybe you make promises to yourself to clean your house or exercise regularly. You get started, but then in time, it fizzles out. This lack of commitment often stems from a self esteem issue. Read More

Every entrepreneur needs regularly scheduled time off to rest and recharge. It’s non-negotiable. The problem is, I meet with so many entrepreneurs who feel they simply cannot take time away from their work without everything falling apart. I know exactly what they mean because I’ve been there too. Read More