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A great idea can lead to a successful business. But it often takes a lot more than that. And it definitely takes more than a good idea to convince investors to take a chance on you. Read More

We have a pretty good idea of Twitter best practices: post regularly, don’t overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement. Yet every few months, I like to look back through my Twitter analytics to see w Read More

Social networking has captured the imagination of users and businesses alike. More and more businesses today are using the social web for marketing. However, there is still a lot of grey area in measuring the impact of social media marketing. Read More

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably hav Read More

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. In this article, we give you a guided tour of Twitter Analytics and show you five actionable insights you can apply to your social and content strategies. Read More

Some traditional, social and new media, and content marketing tools we have today to market and promote, that are either free or won’t bust your budget are astounding. Aren’t they? Read More

Putting time and effort into a social media campaign can actually cost quite a bit of money when all is said and done. Here are three major costs associated with social media and whether or not they’re worth the funds. Read More

Creating a website can be daunting. Same goes for updating or improving your existing website. It feels like a huge project. You may feel like you don’t know where to start. The good news is, with the right help and the right tools, creating a website is a very manageable process today. Read More

Today’s a great day to put on a smile, enjoy the blue skies and stay for a while. We have been fighting, clawing and climbing our way back from the downturn seemingly forever. But now, we have so many reasons to be optimistic. Read More

With 2015 finally here, it’s a good time to commit to bettering yourself and your business in the new year. Unfortunately, there may still be some thoughts and beliefs keeping you from growing. These beliefs could be subconsciously holding you back. This year, try to make a point to stop hindering Read More