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So you’ve collected customer feedback – great! Congratulations, you are ahead of the overwhelming majority of small businesses. But your task isn’t completed just yet. In fact, the most common mistake companies make in the customer feedback loop is not sharing the results with employees afterward. Read More

There are a number of offline and online marketing strategies that can help boost your business brand and connect with potential customers. Here’s a closer look at four of my favorite tactics and a couple tips to maximize your efforts from them. Read More

Thanks to their dubious reputation as annoying distractions, you may be reluctant to create website popup and popover ads for your own website. Fear not however, there’s lots of evidence that popups increase online conversions in everything from newsletter signups to sales. So with that concern out Read More

A new advertising offering from Facebook will allow businesses to reach consumers in a new way no matter what device they’re using. It also helps track whether someone sees an ad and decides to make purchases offline. Read More

The availability of smashing web-based tools is a true blessing. These awesome business tools will allow your small businesses to function and work just as large companies do, only without the large expense. Read More

The Ice Bucket Challenge is proof that one person can change the world. Especially with a tools like social media and a little help from friends who believe in your cause. Many people were unaware of ALS, what it is, and how it impacts those who have it until the ice bucket challenge videos and pos Read More

Managing your online reputation is like trying to climb the North Ridge of K2 with shorts, a t-shirt and a $20 pair of hiking boots from Walmart. It seems like the bigger your company grows, the more negative reviews pop up. The following 3 tips are the foundation of any good online reputation mana Read More

Can a startup function without bosses? ElMejorTrato.com has proven that it can work. Two years ago, the tech company decided to get rid of managers and instead trusts its team to do their best work without direct superiors. Read More

To help you improve your LinkedIn networking, we have decided to give you a list of our best articles on LinkedIn for B2B business. The goal of this resource is not only to encourage you to use this social platform for your business, it is also to teach you more about LinkedIn and how the platform Read More

Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. Here are the elements required to systematically take you from where you are today to a place of elevated authority in your industry. Read More