Markets aren’t controlled by first-mover advantage. Market domination is determined by whoever is first to best meet the needs of the customer.
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These stories submitted by KEXINO became hot on BizSugar
The Myth Of First-Mover Advantage: It’s The Game, Not The Player
Posted by
KEXINO under Marketing
From https://kexino.com 2093 days ago
Made Hot by: AmyJordan on July 28, 2018 11:22 am
A Multi-Channel Marketing Campaign Isn't Necessarily All Digital
Posted by
KEXINO under Marketing
From https://kexino.com 2177 days ago
Made Hot by: maestro68 on May 5, 2018 8:01 am
The notion of 'digital' and 'traditional' marketing being separate is outdated, risky and short-sighted, since every modern marketing campaign includes digital components.
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Customers Won't Buy From You Until They Trust You
Posted by
KEXINO under Marketing
From https://kexino.com 2222 days ago
Made Hot by: centrifugePR on March 22, 2018 9:38 am
Customers won’t buy from you if they don’t feel they can trust you. How does a business create that feeling of trust?
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2018: The Year When Marketing Came Back To Its Roots
Posted by
KEXINO under Marketing
From https://kexino.com 2298 days ago
Made Hot by: businessgross on January 3, 2018 7:59 pm
The future of marketing is a diverse and modern combination of data analysis, technical and semantic SEO, social, and creative disciplines working together.
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How The EU's GDPR Leglisation Will Improve Your Marketing
Posted by
KEXINO under Marketing
From https://kexino.com 2334 days ago
Made Hot by: Digitaladvert on November 29, 2017 9:47 am
The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses to improve their marketing performance.
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What To Do When Your Small Business Marketing Isn’t Working
Posted by
KEXINO under Marketing
From https://kexino.com 2371 days ago
Made Hot by: OpenSourceMedia on October 24, 2017 11:21 am
Your marketing isn't working because your tactics are out-of-date. Person-to-person, authentic, and transparent actions are not only timeless - they're more effective.
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Why Your Small Business Probably Isn't A ‘Startup’
Posted by
KEXINO under Marketing
From https://kexino.com 2411 days ago
Made Hot by: businessluv on September 13, 2017 1:01 pm
Your small business is struggling for the same reasons why any business struggles. Which is precisely why you’re not a startup.
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"Millennials" Aren’t A Real Marketing Segment
Posted by
KEXINO under Marketing
From https://kexino.com 2453 days ago
Made Hot by: maestro68 on August 2, 2017 8:28 am
The myth of the "millennial segment" makes a mockery of just about every principle of marketing segmentation.
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Has Marketing Become The New Sales?
Posted by
KEXINO under Marketing
From https://kexino.com 2483 days ago
Made Hot by: BizWise on July 4, 2017 7:25 am
The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant.
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Marketing Strategy vs Marketing Tactics (Yes they're different)
Posted by
KEXINO under Marketing
From https://kexino.com 2511 days ago
Made Hot by: NolanGreen on June 6, 2017 11:59 am
The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.
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