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Meaningful digital disruption is not about society adopting new tools or technologies. It’s about society implementing new behaviors. Read More

Businesses of every size need to create exceptional, remarkable marketing experiences for their audiences if they are to have a chance of being remembered. Read More

Most advice from so-called marketing gurus of them aren’t worth a tin of beans. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas. Read More

The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market. Read More

Today your products or services, no matter how great they may be, are seen as commodities. How much your brand is liked is the new barometer of how much advocacy it will generate. Read More

“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry. Read More

There's a strong chance that you're targeting an audience who uses a mobile device that’s different from the one you personally own. You owe it to them to (at least) be familiar with that device. Read More

The problem with creating a good first impression with your customer is that we have no idea when that first impression is going to manifest. We don’t know – or control – the factors that will be used to create the story that the customer will tell herself, which is why authenticity matters. Read More

Innovation in business has less to do with economic swings and more with the strength of a company’s passion, taking care to avoid knee-jerk reactionary rhetoric and disjointed activities along the way.
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There are many marketing automation products available to help reduce the inertia and increase productivity. But using them means one less excuse as to why your marketing’s not working. Read More