Before extending your brand, ask yourself why you’re doing it. Is it because it’s the right thing to do? Or is it simply because you can?
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These stories submitted by KEXINO became hot on BizSugar
Why Are You Extending Your Brand?
Posted by
KEXINO under Marketing
From http://kexino.com 4187 days ago
Made Hot by: Amazigamer on June 15, 2013 7:10 pm
The Changing Face of Marketing: An Internet Trends Report
Posted by
KEXINO under Marketing
From http://kexino.com 4195 days ago
Made Hot by: problogger78 on June 5, 2013 8:25 pm
Mary Meeker's internet trends report highlights the importance of visually-rich, mobile optimized content as part of a company's inbound marketing plan.
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Marketing Today: Doing It Your Way
Posted by
KEXINO under Marketing
From http://kexino.com 4209 days ago
Made Hot by: fundpr on May 24, 2013 9:34 am
“Choice” is about having a preference of one thing over another. If you’re appearing to be the same company as your competition, then you’re throwing away all that makes your business the unique organization that it is.
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When Business Branding Takes Care Of Itself
Posted by
KEXINO under Marketing
From http://kexino.com 4232 days ago
Made Hot by: SimplySmallBiz on April 28, 2013 5:05 am
A business doesn’t become successful because of getting its brand in shape. Get your basic business values in place first, and your branding will take care of itself.
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Social Media #FAIL: You're Spreading Yourself Too Thinly
Posted by
KEXINO under Social Media
From http://kexino.com 4304 days ago
Made Hot by: techmedia on February 14, 2013 1:29 pm
If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media.
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Your Social Media Efforts Probably Beat Many Top Brands
Posted by
KEXINO under Social Media
From http://kexino.com 4331 days ago
Made Hot by: consultpage on January 18, 2013 5:24 am
The companies that get social media right aren’t necessary the ones who’ve been doing it the longest, or the ones with the largest resources, or the deepest pockets, as this recently-published research shows.
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Why Customer Complaints Are A Good Thing
Posted by
KEXINO under Marketing
From http://kexino.com 4360 days ago
Made Hot by: problogger78 on December 21, 2012 6:27 pm
Every business attracts its share of complaints. As customers increasingly go online to voice experiences with your brand, how are you responding?
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Why Selling Margarita Pizza Is Boring
Posted by
KEXINO under Marketing
From http://kexino.com 4422 days ago
Made Hot by: Sun Tzu Business Guide on October 20, 2012 12:49 am
There's already someone selling the boring, safe option to a mass market. Your opportunity is selling niche products/services to the market periphery
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Social Media Puts The "Service" Back Into Customer Service
Posted by
KEXINO under Social Media
From http://kexino.com 4435 days ago
Made Hot by: Squawk Media on October 6, 2012 3:57 am
As a company's customer service presence grows on social media channels, does "Customer Service" become part of "Marketing" - or the other way around?
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Why Self-Marketing Your Startup is a BAD idea
Posted by
KEXINO under Startups
From http://kexino.com 4458 days ago
Made Hot by: GraftonToday on September 12, 2012 5:36 pm
Tempted to do some "DIY Marketing" for your startup company in order to save money? Our advice: Don't try it, unless you're ready for a world of pain.
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