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Is the growth in popularity of digital marketing techniques really about targeting, flexibility and personalization? Or is it more about the perception that digital marketing is less expensive?

Marketing is only 'expensive' if it doesn't work. Read More
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Considering there's no agreed definition to the term, nor a standardardized method of measurement, how can a truly customer-centric business ever really exist? Read More
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How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your business. Read More
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Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner. Read More
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Companies of all shapes and sizes must evolve from simple one-dimensional slogans or taglines, to multi-tiered, story-based communications. Read More
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Many small businesses either fail to align their marketing with a business-related issue, or mis-diagnose the root cause of why their marketing isn’t working Read More
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To provide a unified customer experience means a new way of doing business. one where the entire organization delivers a seamless, personalized and relevant customer experience, no matter where the interaction takes place. Read More
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Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”. Read More
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Today’s marketers can’t just rely on Big Data for their decisions, any more than they can rely purely on guy feeling. Today, it’s about combining the two. Read More
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Accepting that your business value offering doesn’t check the boxes for everyone isn’t a reflection on your product, or service, or company. Not everyone who’s your target customer will buy from you. And that’s absolutely fine. Read More
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