Marketing your business today meaning learning from past mistakes - and fixing them fast. It requires an iterative mindset similar to so-called "Agile" development principles.
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These stories submitted by KEXINO will be featured BizSugar's homepage
"Agile" Business Marketing: Repeating and Refining
Posted by
KEXINO under Marketing
From http://kexino.com 4214 days ago
Why Small Companies Beat Big Companies
Posted by
KEXINO under Marketing
From http://kexino.com 4217 days ago
Small companies are more flexible, more innovative, more customer-focused and more trustworthy than big companies. Why? Because they have to be.
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If all you are doing is reading out the brochure before asking for the sale, then you are not selling. You're begging.
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Business Marketing: Avoiding The "Fight or Flight" Response
Posted by
KEXINO under Marketing
From http://kexino.com 4221 days ago
Marketing your business isn't about technology, social media or flashy websites. It's about what you say and do to earn reputation, respect and trust.
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Stop Trying To Please Everyone - Or Die Trying
Posted by
KEXINO under Marketing
From http://kexino.com 4222 days ago
Trying to please everyone ends up pleasing no-one. Target your business value offering to a select niche can maximize sales opportunities.
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When’s The Best Time To Change My Company Logo?
Posted by
KEXINO under Marketing
From http://kexino.com 4223 days ago
For most companies, changing their logo is more an ego trip than anything else. Today, your company's got better things to spend money on.
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Marketing Is About People, Not Technology
Posted by
KEXINO under Marketing
From http://kexino.com 4224 days ago
Business marketing today is no longer about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
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Business Becomes About People Again
Posted by
KEXINO under Marketing
From http://kexino.com 4225 days ago
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses need to treat their customers as individuals again. And that's how it should be.
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I don't want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I'll buy one.
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Change Your Business? Change Your Perceptions
Posted by
KEXINO under Marketing
From http://kexino.com 4226 days ago
How do you keep your business value remaining relevant in the minds of your customers? Change is always going to happen. The challenge is refining your value perception at the pace of change.
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