You can’t market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better you marketing will be.
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These stories submitted by KEXINO will be featured BizSugar's homepage
You Have Way More Competition Than You Think
Posted by KEXINO under MarketingFrom http://kexino.com 3121 days ago
"Big Business" Mentality No Longer Works
Posted by KEXINO under MarketingFrom http://kexino.com 3161 days ago
The problem with basing a business on building widgets faster and more cheaply is the assumption that the demand for those widgets will never wane. But that day will surely come.
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When Offering Customers A Choice Is A Bad Thing
Posted by KEXINO under MarketingFrom http://kexino.com 3202 days ago
Too much customer choice overly complicates the buying process.
Customers become too overwhelmed with making sure that they choose correctly that, often, they end-up choosing nothing. Read More
Customers become too overwhelmed with making sure that they choose correctly that, often, they end-up choosing nothing. Read More
Conversion Rate Optimization: Facts vs. Guesses
Posted by KEXINO under MarketingFrom http://kexino.com 3213 days ago
Unlike the waving of wet fingers or listening to the HiPPO, CRO is based on cold, hard facts. It’s a structured and systematic approach that takes in analytics, user feedback, and testing to determine the best approach for maximizing the potential conversion rate of a particular page
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Having a website optimized for mobile-devices has been growing in importance for some time. With Google’s latest search algorithm changes, scheduled in less than a month's time, it’s become critical.
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Are Legacy Products Killing Your Business?
Posted by KEXINO under MarketingFrom http://kexino.com 3336 days ago
If your legacy products, services or features have lost their relevance in the minds of your customers, keeping them going may be doing more than sapping resources. It may be adversely affecting your brand.
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Most Customers Don't Believe You
Posted by KEXINO under MarketingFrom http://kexino.com 3390 days ago
For most products and services cold-calling, billboards and telemarketing are precisely the wrong ways to spread a message. Not because they won’t be noticed. But because they won’t be believed.
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Are iBeacons Set To Be This Year's QR Code?
Posted by KEXINO under MarketingFrom http://kexino.com 3470 days ago
iBeacon-type technology could radically transform the way that organizations interact and communicate with their audiences. However marketers need to learn from their mistakes with previous mobile technologies. Mobile-centric marketing should be as much about user behavior as it is about technology
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We're told to keep our messaging tight and simple. But on the way there, are we guilty of dumbing-down our content and patronizing our audience?
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There's No Room For Fear In Business
Posted by KEXINO under StartupsFrom http://kexino.com 3531 days ago
Fear is never far away when starting or running any business. But it’s at the edge – where fear, risk and anxiety live – where we do our best work. Fear is where the magic happens.
The enemy isn’t fear. It’s indifference, anxiety – and paralysis. Don’t let fear stop you doing what needs to be don Read More
The enemy isn’t fear. It’s indifference, anxiety – and paralysis. Don’t let fear stop you doing what needs to be don Read More
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