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Finding authentic subject matter expertise isn't as difficult as most people think. It's when people try to fake that expertise that your content runs into trouble. Read More

If you hate laughing, then a hilarious social media campaign is not for you. Also, I hate when companies try to guilt readers into something. Anyways, humour is the easiest way to create an impact that resonates with your audience. But only if you're good at making the funnys. Here's how to do that Read More

Become a writer, they said. It will be fun, they said. The true story of the last 3 years of my life trying to start a writing company. Read More

The space that exists between writing fiction and writing non-fiction is scary. But for me, I can't have one without the other. Read More

This summer I finally agreed to the chore of binge-watching Breaking Bad. It took 3 weeks, and here's what I immediately wrote down. Read More

It's real, it's gnarly, & I've been explaining it for two months now. Here's how my beard made me a better writer. Read More

Securing repeating contracts in any industry is easy, it just takes a lot of work. Blogging contracts are no exception. Read More

The lies high school told me about my future job prospects were frustrating. It took a while, but I eventually figured it alllllllll out. :| Read More

Ignoring multiple personalities, viewpoints and perspectives is a sure-fire way to kill a project before it has a chance to launch. Read More

Do you wake up in the middle of the night screaming WHAT'S COPYWRITING?! like me? Lots of jobs out there require explanation. Mine's one of them. Read More