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Finding authentic subject matter expertise isn't as difficult as most people think. It's when people try to fake that expertise that your content runs into trouble. Read More

The best email marketing campaigns are always a work in progress. Heres 5 things Ive learned from one of my most successful campaigns. Read More

If you hate laughing, then a hilarious social media campaign is not for you. Also, I hate when companies try to guilt readers into something. Anyways, humour is the easiest way to create an impact that resonates with your audience. But only if you're good at making the funnys. Here's how to do that Read More

Let’s face it. Being productive with content creation can be hard. We’ve all been there – a superb idea for a new blog post, free report or guest article pops into your head, and we can’t wait to get started. Read More

Become a writer, they said. It will be fun, they said. The true story of the last 3 years of my life trying to start a writing company. Read More

When one story ends, a new story will take its place. This is a true story of how I got the idea for a fiction story called Andy & The Occult, The Truth of Pure Evil. Read More

The space that exists between writing fiction and writing non-fiction is scary. But for me, I can't have one without the other. Read More

This summer I finally agreed to the chore of binge-watching Breaking Bad. It took 3 weeks, and here's what I immediately wrote down. Read More

It's real, it's gnarly, & I've been explaining it for two months now. Here's how my beard made me a better writer. Read More

Once the (digital) ink is dry, the work to ensure your post gets read has just begun. Promoting blog posts doesn't have to be time-consuming, either... Read More