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Learn how your timeless content attracts traffic and attention from the same content over a long period of time. Read More

The second in a four-part series called The Content Guide; learn to write to your core niche while appealing to fence-sitters at the same time. Read More

Improve your sign-ups and landing pages with these best practices. Learn how Act-On can help marketers create landing pages without HTML. Read More

Digital media is changing the way we act. And hold on to your hats folks because how we act is also influencing digital media. As I’ve explored throughout this digital literacy series, much of social media’s popularity can be linked to its ability to fulfill some of humanity’s basic needs. Read More

Trying to create universally appealing content is a waste of time. Read this post to learn about exploring your expertise and how you can create beneficial content for your niche market. Read More

Copywriters use specific techniques in their copy to help clients deliver value on their expertise; learn about 3 such writing tactics that I've used in the past, and why one of them has landed me in hot water more than once. Read More

This is where the description of today's post is written. This sentence describes the central theme of This is Where the Perfect Headline Goes in a manner that the reader finds enticing enough to click through to the article. It will work. Read More

The power of positive words n your copy goes a long way to persuading your readers to take action. Positive energy trumps negative. Every. Single. Time. Read More

Creating a logical path for your readers is one of the copywriter's primary tools for helping others. Apparently the guys who write the cooking instructions on boxes of frozen chicken disagree. Read More

We all know it's important to keep posts short and tight without any excess baloney, but should we do this at the cost of our unique styles. Read this awesome post to find out. Read More