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Think content marketing is overwhelming? That's because it is but it doesn't have to feel that way. Here's a page out of my bullet journal with a one-page content marketing plan that'll keep you on track and producing great work. Read More

Believe it or not, you don't have to blog to be successful online. Here's why (from someone who makes her living blogging for businesses online). Read More

How long should your blog posts be? Does quality matter over quantity? Or vice versa? Get the answers based on data from thousands of resources here. Read More

The Presidential election is almost over. No matter which side of the aisle you fall on, one thing is certain: You're probably as exhausted by all the political chatter as many others in the nation. Here's what that can teach you about content fatigue and your content marketing efforts. Read More

Have you jumped on the temporary content bandwagon yet? If not, you could be missing out in some solid relationship building content (that won't live on forever) and a few strong copywriting lessons. Read More

Does the copywriting on your website sound more like you're trying to sing bad karaoke than adding a fresh new voice to the industry? Here's how to tell and why it matters. Read More

What makes some content more compelling than others? Add this one component to your content marketing plan and you'll make your mama proud. Read More

Do you spend too many hours looking at what other people are doing and not enough time embracing your unique talents? I've done the same in my pregnancy and in my business. Here's why it's a dangerous trap to fall into and how to stay out of it. Read More

It's psychologically proven to work. Give a gift and your customers will be more inclined to give something back. It's called the rule of reciprocity. Here are several examples of when and how it works. Read More

Still using experience to sell your brand's image? You might want to rethink that strategy. Here's why experience doesn't sell and why better marketing writing does. Read More