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The topic of website rankings is probably the single most written about subject for online marketers. With so much content readily available online discussing tips on how to rank your site better, I still find 9 out 10 small businesses are left wondering why their competitors are outranking them in Read More

If you’re new to the ecommerce industry, I’ll let you in on a “little” secret. There’s an 800 pound gorilla in the room that is nearly impossible to take down.

Its name is Amazon, and it’s the largest online retailer in the western hemisphere.

It’s safe to say that all online shoppers are fa Read More

It’s no secret that backlinks play an important role in where and how websites rank in the search engines. Google, Bing, Yahoo, and even the second-tiered search engines all use backlinks as part of their search ranking algorithm. But not all backlinks are made equally, which is why it’s important Read More

Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs.

Here are nine blogs that I believe qualify as the “best” due to their cont Read More

For today’s search marketers, the content expansion process has created an overwhelming obsession with fresh content. People have been working under the impression that producing fresh content is the only way to really help websites succeed.

However, the downfall of these surges in an already fa Read More

Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one.

To a certain extent, it has some value. At least, as far as the intention goes. I’d much prefer that sites concentrating on creating content tha Read More

What’s the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Read More

Still struggling to generate traffic on your website?

You can spend countless hours writing content and building the “perfect” site, but it’s all for nothing unless people actually see it. So that’s why today we’re going to discuss some of the best ways to attract visitors to a website. Read More

If you have a website for your business it is more important than ever to understand how search engines work so you can improve your online visibility and, just as importantly, avoid being penalized for breaking Google’s webmaster guidelines.

To the uninitiated Google can seem to move in strange Read More

It takes a lot of effort to convince consumers to trust your website, but it’s essential that customers feel secure when they enter their card details.

There are a number of ways to make your site more trustworthy. Some of are more important for newer e-commerce sites, while others still apply t Read More