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Customer Reviews: Gain The Advantage Online
Advantages of Customer Reviews for Online Businesses

Whether your business sells a physical product, a digital product, or service (or all three), you should consider allowing customers to submit and post reviews on your website. From big-name retaile Read More

The massive 160-page PDF covers everything from the purpose of Search Quality Rating to browser requirements, ad blocking extensions, website reputation and more. Whether you rely on Google search traffic or not, you should scan through this document to learn more about this largely unknown feature Read More

With Small Business Saturday taking place this weekend and Christmas, Chanukah, and other winter holidays following closely on its heels, retailers are pulling out all the stops to get traffic to their websites, footfall into their stores, and, most importantly, dollars into their registers.

We Read More

It’s estimated that nearly one in four people worldwide are active users of social media. Brands that fail to utilize this tool as part of their marketing strategy will get left in the dust by their competitors. So if you’re struggling to generate (or maintain) a presence on social media, we have s Read More

As an industry, we’re at a major crossroads.

Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem.

Consumers have a basic right to trust the reviews they read o Read More

Optimizing your landing pages is absolutely essential to boosting your conversion rate — the number of website visitors who ultimately become your customers. A landing page is a specific web page on which your prospects “land” after clicking on one of your ads.

Each landing page must be congruen Read More

Backlinks play an important role in where and how websites rank in the search engines. Google, Bing, Yahoo and even some of the smaller second-tiered search engines use them as a ranking signal. If you are hoping to optimize your website for a higher search ranking, though, you should focus on acqu Read More

For publishers, few topics are as pressing as the rise of ad blockers.

And for good reason: ad blockers are disrupting publishers’ ability to monetize their content through the model that was largely responsible for fueling the rise of online publishing in the first place.

With the industry c Read More

Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem.

Below, I discuss what a soci Read More

Are you looking for free or low-cost marketing tools that will dramatically change how you market online?

This week at MarTech Europe, Matt Lerner, Distro partner for 500 Startups in London, shared 10 of the best marketing tools that his organization’s growth hackers use for marketing.

500 St Read More