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We’re all under pressure to create compelling content that is good enough to attract links. But creating that of quality can be time consuming and expensive. Video interviews with recognized experts in your industry are a terrific and affordable way to create outstanding content with the potential Read More

Landing pages are designed for one basic purpose: to generate conversions. This may include selling a physical product, selling a digital product, generating leads, or even attracting email signups. You can improve the conversion rate of your landing page by following the tips listed below. Read More

Fans who are willing and able to dedicate their own time to support a brand online, or in person.

Advocates are 83% more likely than others to share information about products with their network.

But how does a brand get regular fans of its work to shift from a passive consumer of informatio Read More

Optimizing a website to rank for a specific keyword or phrase is hard enough, but it’s even harder when the keywords are related to geographic locations. Unfortunately, though, many small business owners need to rank for keywords such as this, as it yields the highest conversion rates.

So, how c Read More

Storytelling may be the most overused buzzword in marketing today, applied to everything from brand films and SlideShare decks, to Facebook posts and Vines. Companies are “storytellers” and consumers are being spun a yarn, whether they realize it or not.

The application of the term storytelling Read More

What? Readers aren’t here for my articles…

By now, it’s old news that the majority of Internet users are not here for the articles. When Slate asked Josh Schwartz, a data analyst from ChartBeat, to look at how users scrolled through Slate’s articles, he found that within a few hundred words, mor Read More

By some estimates, upselling and cross-selling is responsible for generating more than a quarter of online retail revenues.

When it comes to the where of trying to entice customers to spend more than they originally intended, sellers have a number of options and each offers a variety of potentia Read More

Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead Read More

“Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.

Local business owners can capitalize on this mobile-inspired, micro-moments trend by Read More

What is upselling?

Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable.

It’s something all online businesses should consider. As with cross-selling, not attempting to upsell when the customer is already in a Read More