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Or how about this? Same lunch, same friends, same phone ringing. But this time the caller ID shows that it’s your mom or someone you know well, and with whom you are happy to speak. Do you answer it? Most likely, you do.

Whether or not you answered the phone had everything to do with who the cal Read More

Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report.

This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving.

According to the study, positive signals such as the amount of time spent on a Read More

Whether you’ve only recently started considering your own business endeavor, or you’ve been running a small company for some time now, chances are that you’ll have heard of a few crucial terms, such as SEO and “web citations.



Regardless of what you might automatically assume, a citation isn Read More

Why isn’t my website ranking in Google?

It’s disheartening when you invest your time and energy into building a website from the ground up, only to realize that it’s not listed in Google. Being that Google is the world’s most widely used search engine, failure to rank can result in dramatically Read More

There are more than 100,000 Internet-based retailers that make $12,000 or more annually in the United States alone, according to Forbes. With the worldwide website count topping one billion, it takes some know-how to keep your online business from being lost in the white noise of the cyber world. W Read More

Speed Matters: How to Reduce Your Site’s Load Times

You’ve heard people talking about it, but you haven’t taken action to reduce your site’s load times… Why not?
Are long load times costing you sales?

Many webmasters overlook the importance of maintaining a fast website, assuming it has litt Read More

Adding the right trust signals to your website can make a world of difference in its conversion rate. Internet users have become increasingly reluctant to submit their credit card information online, and for good reason: many websites have lax security, placing such data at risk for a breach. By in Read More

There’s a lot of content out there, and as a marketer/small business owner, you’ll want to use some of it for your own purposes. Collectively, we generate an enormous amount of images, music, sound and video across the Internet every day — Domo reports that every minute, users add 48 hours of video Read More

The rise of native advertising is a lot more than a fad or the latest shiny object on the digital landscape, as Marketing Land observes. It represents an important way to reach consumers at precisely the right time: when they are online and engaged in a specific topic. Read More

Is your website as effective as it used to be?

Considering that the number of sites online has doubled in the last two years alone, chances are that it is not.

It might be time to redesign your website to better appeal to your customer.

Even the way that the search engines evaluate sites h Read More