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Here’s the scenario. The social media platform you use indicates you have 25,000+ followers, or friends or people who should be reading and responding to your business related social messages. But wait. You almost never get responses from people even when you post about free offers. What gives? Read More

Here’s the scoop. Chinese companies (often owned by the same parent company, ouyiec.com) buy ads for popular products, pretending to sell them at crazy discount prices. The landing pages are slick, and professional looking, as are the ads.
HOWEVER, when you receive your “order” it will contain som Read More

Two old takes on leadership: Leaders are made. Leaders are born. Neither is accurate. The truth is a bit more complex and it has a lot of profound implications for leader behavior and leader development. Read More

Twitter is one of the major social platforms where marketers are attempting to encourage leads and sales. Sadly, most fail, not so much because they are incompetent, but the nature of streaming social media is such that the reach of ads is much smaller than it appears.

Read why the basic structu Read More