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Here’s the scoop. Chinese companies (often owned by the same parent company, ouyiec.com) buy ads for popular products, pretending to sell them at crazy discount prices. The landing pages are slick, and professional looking, as are the ads.
HOWEVER, when you receive your “order” it will contain som Read More

Here’s the scenario. The social media platform you use indicates you have 25,000+ followers, or friends or people who should be reading and responding to your business related social messages. But wait. You almost never get responses from people even when you post about free offers. What gives? Read More

Managers, supervisors, executives or any others with formal power and title within an organization can reap huge benefits from cultivating and developing existing informal leaders in their work units. Or, informal leaders can work against the formal leaders in the organization. Read More

Two old takes on leadership: Leaders are made. Leaders are born. Neither is accurate. The truth is a bit more complex and it has a lot of profound implications for leader behavior and leader development. Read More

Twitter is one of the major social platforms where marketers are attempting to encourage leads and sales. Sadly, most fail, not so much because they are incompetent, but the nature of streaming social media is such that the reach of ads is much smaller than it appears.

Read why the basic structu Read More

Small businesses with limited resources need to triage negative customer comments and complaints on social media in order to deal with the ones that can damage, and without dignifying insulting comments. Complete with tips on dealing with social media attacks. Read More

Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. This is a good sign, but they have no idea that the hard work of scaling the business is still ahead of them. It’s a bit like the heady first days after you’ve fall Read More

Online customer forums and communities are exceedingly powerful tools for building customer loyalty and increasing the long term return on investment (or lifetime value) of each customer.

Learn how to create and run a forum for your small business. Read More

If you run a small business, you might choose to get your online presence going with an online blog, since the costs for entry are close to zero, at least in terms of direct outlay.

The catch is that while it’s easy to set up a WordPress blog, it’s a lot easier to set up a very BAD blog, and a w Read More

The decision to hire that very first employee needs to be carefully considered, not only because there are legal requirements that kick in when you hire employees, but also because having employees means having to enhance your own people and task management skills. It’s simply a completely differen Read More