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Content is fundamental to an SEO strategy on many levels. Content defines your page relevance, creates trust signals, attracts signals, creates a conversion funnel, etc. How to create a content strategy that helps you achieve all those various goals? Read More

If you sell a service, you know that reputation is everything. Potential clients need to see you as credible, knowledgeable, and trustworthy. There are many ways to build that reputation, and few compare to marketing with a book. Read More

In this interview series, called “5 Things You Need To Be A Successful Author or Writer” we are talking to successful authors and writers who can share lessons from their experience.
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What’s most important in digital marketing? Tools? Platforms? Search? Video? Artificial intelligence? Lists? Or maybe it’s the words you use. This one fact is true: if people don’t read your message, you won’t make a sale. I’m not dissing all the shiny toys, but all your email marketing and SEO won Read More

If you are on social media to promote your business, whether it’s a company or freelance work, your avatar is a important tool to use. Make sure to design your avatar for maximum impact.

Design a great avatar that brands you as you want to be seen. But above all, make sure that you are seen and Read More

These 23 online business and side job suggestions should put you on the right path. Most of these don't require any or much investment. Read More

Growing a business requires the business owner to wear different hats. It means understanding the business’s financial aspects, taxes, corporate compliance, marketing, customer service, client relationship, and much more. All these take a toll on you at the end of the day. An entrepreneur, therefor Read More

If you want more people to read what you’ve written and to understand what you mean, the tips in this plain English writing guide will help.
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Blogging, like anything else, is never completely done. It’s an ongoing project that takes time and patience. You have to invest in it. It’s a form of marketing for your business. It can be cheaper and better than the pure digital ads. People trust the search engines more than they do ads today. Read More

Whether you are selling services or products (physical or digital), your goal is to convert visitors into paying customers. Read More