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Choosing a brand name can have serious impacts on your reputation. Find out how to choose the best name for your business in this article. Read More

According to a recent report done by Litmus, email marketing drives $36 for every $1 spent, which makes it the most effective marketing channel out there. As sophisticated marketers, we know that we can’t depend on a single medium to reach our marketing goals. With this research, we suggest c Read More

The “future of work” is, admittedly, a catch-all term. When people say the phrase, I interpret it as a way to describe trends we’ll see over the coming decades in how goods and services are delivered. When it’s time to sit down to get some work done in 2030 or 2040, what will it be like?

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Lead nurturing for B2B allows you to forge deep bonds of trust with prospects and educate them about the benefits of your products. Read More

Most people say that listening is one of the most essential skills anyone can have. However, in today’s world, where people are so focused on themselves and what’s happening in their personal lives, many forget to remember how crucial it is to listen to others. Read More

In terms of branding, what you see will be what you get. That is how potential customers will feel about it. They will not have any reason to give a visually unattractive brand the benefit of the doubt because it is up to the brand to gain that kind of trust. Read More

A well-rounded SEO strategy includes a mix of quality content and technical improvements. The following tips from members of the online small business community can increase traffic and make your website more user-friendly.

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The best content pleases readers and search engines. Here are five creative ways to hit both targets at once.
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Passive income is as good as it sounds. It’s money you make with little or no effort. Here are six passive income ideas that don’t require being an investor.
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New research by green energy experts, Uswitch has revealed Moodle, an online educational platform designed for distance learning, is the world’s most popular B Corp business, followed by Coursera and TOMS.

B Corp certification is awarded to businesses that meet the highest standards of accountab Read More