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This is a post about the wonders of website popups but also how, when used inconsiderately, they can kill of future sales and customer loyalty. Read More

An FAQ page for frequently asked questions? Seriously? Does anyone even read that page on a website?

Short answer: Yes. Potential customers with questions read FAQ pages.

This post covers some common FAQ page fails that will lose customers (and the money they might give you) and some tips on Read More

I have just started reading Roald Dahl’s books to my daughter.

And you know what? Reading these books is so damned easy. That’s brilliant writing, if you ask me, and exactly what we should be striving for in our business copywriting. So, this is the Roald Dahl Guide to persuasive copywriting. Read More

Marketing brochures have the potential to be incredibly persuasive salespeople when you’re not there. This is a critique of the copywriting in two brochures with lots of tips for you! Read More

Who is the first person that springs to mind when I say: Industry influencer? Now imagine that person starts noticing YOU. They like what you’re about, and they start sharing your content with their gazillion followers.
This post tells you the little know (but crazily effective) way I've been Read More

Writer’s block is a MYTH and I’m calling shenanigans. The truth is that writer’s block is just an excuse to get out of work. If you take a moment and dig deep, you’ll admit that I’m telling the truth Read More

You’ve probably heard the term ‘call to action’ mentioned when smart marketers talk about effective marketing. A call to action is a suggested action that guides people towards an outcome. This post is a guide that shows you how to turn your yawn-worthy call to action into one that has your reader Read More

There always comes a point in the copywriting process when you ask yourself, have I written enough?

This post will take you through long copy and short copy and why you might choose one over the other. Read More

Some four-letter words have a lot of power. Good and bad. But there is another four-letter word that can destabilise everything about a person. About you. Find out what it is... Read More

So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention? This blog talks about compares the use of exaggeration to realism in your marketing. Read More