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This is a post about the wonders of website popups but also how, when used inconsiderately, they can kill of future sales and customer loyalty. Read More

I have just started reading Roald Dahl’s books to my daughter.

And you know what? Reading these books is so damned easy. That’s brilliant writing, if you ask me, and exactly what we should be striving for in our business copywriting. So, this is the Roald Dahl Guide to persuasive copywriting. Read More

An FAQ page for frequently asked questions? Seriously? Does anyone even read that page on a website?

Short answer: Yes. Potential customers with questions read FAQ pages.

This post covers some common FAQ page fails that will lose customers (and the money they might give you) and some tips on Read More

There is a lot of contradictory advice on the internet. Without experience, it’s hard to know which is the right answer, or if there even is a right answer.

Here are my thoughts on 4 pieces of advice, based on my experience as an in-demand copywriter. Read More

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business.

But, how exactly do you turn copywriting work turn away? Read More

Most of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their website, blog or brochure.

So how do I dig deep to produ Read More

This post breaks down what a copy deck is and why it’s an essential template in a professional copywriter’s arsenal. Read More

Marketing brochures have the potential to be incredibly persuasive salespeople when you’re not there. This is a critique of the copywriting in two brochures with lots of tips for you! Read More

Whether you like it or not, pricing is deeply linked to your sense of value. Often, there’s a big, hairy gap between these two questions, with nothing but your quote to bridge it.

This post tell you how to put the numbers together for your copywriting quote. Read More

What if I told you the price of your copywriting service plays just a small part in whether or not a potential customer says yes?

A teeny tiny part in fact.

Surprised? I mean, surely the price is all that matters? Right? Nope.

This post shares my technique for exploding your client list. Read More