Copywritematters commented on the following stories on BizSugar
FAQ page fails that cost you business
"Hi Martin! Thanks for stopping in. I haven’t seen interactive FAQ pages… is the experience worth the tech investment? Mine is here (http://copywritematters.com/faq/) but it’s not as good as it could be. I’m still settling into my new site! In terms of an audio FAQ for your pod… what a cracking idea!"How to quote for copywriting: My experience is your shortcut!
"Sure thing Heather! The key is in this paragraph: My first step in quoting is to look at the word count or number of pages, calculate how long it would take me to research and write (based on my experience), add time for ‘the rest’ and multiply that by my hourly rate. I generally estimate about 60% of the effort goes into creating the first draft. In summary, I estimate how long it will take to take the brief, research and write the first draft. Then I add about 20% for revisions and multiply the total by my hourly rate. So I do use an hourly rate. I just don't share that rate with my clients. Then I add in extras like professional proofreading etc. Finally, I jiggle the numbers around if I think it's too high. That jiggling usually begins with trimming how long that first draft will take. After all, not many copywriters have as long as they like to write so it can be a good writing challenge! I hope that helps! :) "Writing a call to action: The tips smart marketers know
"Thanks for stopping in Martin. If you're trying to make a sale, your call to action is going to be salesy. That's just that truth of it. If you want someone to make a purchase you say, Buy Now or Add to Cart. It's the clear action you want them to take. What can make a call to action feel pushy is the copy (and design and marketing flow) around it. You want to make sure readers understand ins and outs of the decision they're making and why they should trust you. I feel pushed when that hasn't been done properly. At the recent Authority conference in Denver (http://copywritematters.com/copybloggers-authority-2015-summary/) I heard Dan Pink talk about information disparity. When a customer doesn't feel like they've got enough information to make the right decision, they begin to feel anxious. And that's the start of a NO DEAL! So the call to action is simply the pointy end of a pushy sales process. P.S. Yes I have. A year of growing! ;) Thanks again for stopping by and asking a great question."My 5 biggest writing fears revealed
"Please forgive my tardy reply Lyceum! I think the copywriting industry is thriving! I'm always seeing new copywriters start out as freelancers. In fact, I'm launching a training series to help them write better copy and get more clients. I think there is plenty of space for us all. Congrats on getting a book published. That's definitely the territory of a "proper writer"!"How to ensure your well of creativity NEVER runs dry
"Sure thing Heather! The first step was making a decision about how my life and business would fit together. That came about after realising that my work/life balance ratio was way off and led me to start The Friday Experiment ( http://www.copywritematters.com.au/friday-experiment-business-strategy/) I was talking about my new structure at a business lunch and I was asked what I do to 'stay creative'.... I didn't really have a good answer and I realised I wasn't making time for that, at all. So I decided that once a month I would let my brain breathe for an afternoon, leaving the office and heading out. I also knew I needed to make sure my project time frames allowed for surprise creativity as I was pushing my abilities with too many projects on the go all the time. So, in answer to your question, it was through self awareness and a desire to change how I was working to make sure I still love what I do day after day. It's typo easy to just work work work and that's when the creative, innovation voice gets tired! "Subscribe
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The Roald Dahl guide to persuasive copywriting
"Thank you Martin! My blogging goggles help me see my every day instances as a chance to write and share new content ;D"