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As a freelancer writer, a home office can be brilliant. But what if it's killing your creativity? Read the benefits of finding the right office space. A guest post by Peter Ames. Read More

This post steps through two brochures I picked up a tradeshow. See some good brochure copywriting and some not so good. Read More

There is always some confusion about whether I am a copywriter or a copyrighter. Jacqui from Mark My Words Trademark Services gets the same confusion so she's setting the record straight! Read More

Do you have a great idea, product or service that just isn't getting the traction it deserves? You could be making one of these 5 mistakes! Read More

My SEO strategy is paying off with some awesome page 1 search engine rankings. I do it all myself and you can too! This post steps you through what I do every month - without the "help" of expensive SEO consultants. Read More

Terms and conditions are much like the rules of a game. They let everyone know the basic parameters in which they must operate and how all the players interact. This post describes why you need to have some terms of service in place and 13 scenarios to help you flesh out yours. Read More

Being a small business owner does not mean you need to know everything there is about business. The desire and motivation to learn and become better is found in all successful business owners and for a good reason.

Here are the top seven traits that help owners be a successful boss and Read More

Your headline is one of the hardest workers in your marketing collateral. It’s a handful of words that can make the difference between your copy being read, and being ignored. This is a handy test of four U’s I picked up from Bob Bly’s Copywriters Handbook. Read More

Guest blogging isn’t a new idea, but if we’re talking about an effective content marketing plan, guest blogging is a great idea. If you choose your target blogs well and your posts are of a consistently good quality, guest blogging can be a stepping-stone to a pot of gold at the end of the rainbow. Read More

On average, 8 out of 10 people will read your headline but only 2 out of 10 people will go on to read your copy. You’re surprised. I can tell. But it goes to prove that every piece of marketing collateral, online or offline, needs a headline.

If you think you can skip it, think again. Read More