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Who is the first person that springs to mind when I say: Industry influencer? Now imagine that person starts noticing YOU. They like what you’re about, and they start sharing your content with their gazillion followers.
This post tells you the little know (but crazily effective) way I've been Read More

Writer’s block is a MYTH and I’m calling shenanigans. The truth is that writer’s block is just an excuse to get out of work. If you take a moment and dig deep, you’ll admit that I’m telling the truth Read More

I understand that not everyone knows ins and outs of the copywriting world as I do. Life would be boring if they did! But here are some misconceptions most copywriters here regularly.If you're a copywriter, check out the tips on correcting them oh so nicely. Read More

Copyblogger's RainMaker Authority 2015 is the best marketing conference I've been to. ever. This is your backstage pass to all the awesome content. Enjoy. Read More

Here are 64 words that help you turn ordinary copy into more powerful, and more effective copy (that sells stuff). Read More

You’ve probably heard the term ‘call to action’ mentioned when smart marketers talk about effective marketing. A call to action is a suggested action that guides people towards an outcome. This post is a guide that shows you how to turn your yawn-worthy call to action into one that has your reader Read More

Too many businesses simply tick social media off their marketing ‘to do’ list with minimal effort. But successful social media marketing is more than simply turning up. This post is all about how you can skyrocket the engagement around your social media marketing in just 5 minutes a day.
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There always comes a point in the copywriting process when you ask yourself, have I written enough?

This post will take you through long copy and short copy and why you might choose one over the other. Read More

Regardless of how easy you find the process of writing email marketing, this check list of simple but tragic email errors will help you make sure your email marketing campaigns always hit the mark. Read More

Some four-letter words have a lot of power. Good and bad. But there is another four-letter word that can destabilise everything about a person. About you. Find out what it is... Read More