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I love it when a new phenomenon comes around that give marketers something to worry about and to debate. I’m sure you have heard of showrooming. Even if you haven’t heard the term, you’ve probably done it.

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It’s the 20th of the month, and you haven’t sent out your monthly newsletter yet. You panic and eat half a package of the new Candy Corn Oreos, and while they’re delicious, you don’t feel any better and you still have to find content for your email. Read More

There are reams of advice on how to blog, but there seem to be less conversations about WHY we blog. To me, why we blog is so important.

Guaranteed to be the only article you read today that discusses clown drama. Read More

One of the great things about online marketing is that it’s all trackable, right? It’s all trackable to an almost creepy level, and it’s all good.

But, when it’s time to gather your stats for your quarterly report and show your boss what a genius you are, why do you end up with weird qualitative Read More

Okay, today we’re going to talk about how not to be annoying. I don’t really care if you want to talk on the phone while you’re waiting in line for your morning coffee. I do care if you annoy your customers on Pinterest. Here are the top 3 things you could do on Pinterest to really get under my ski Read More