BizSugar.com › User › cparmele › Published

In this day and age everyone needs to be concerned with the security and privacy of their customers. But do you know different customer groups view what's secure and what isn't secure -- differently? We're sharing 3 ways retailers can improve confidence within the military community and protect the Read More

You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching marketing campaigns. Read More

But wait - you might be thinking “but my company isn’t trying to reach this demographic or is not selling B2C products.” Instagram is still another great marketing tool for your company to engage with. Read More

Judging by the popularity of quizzes like “Which Soda Are You?” and “Which Mad Men Character Should You Hook Up With?” on Buzzfeed, I’m not the only one who has a weakness for online quizzes. In their never-ending quest to offer new, fun, personalized customer experiences, some retailers have start Read More

How much private and sensitive information are you asking your customer to give up on a daily basis? How much is your customer willing to give you, before walking away? Read More

Identifying core customers, targeting new customers, and recognizing consumers' shopping behaviors are all challenges that retailers grapple with in today's omnichannel marketplace. Read More

So how many of you would agree that the only thing better than a good discount is getting something for free? Getting free products is awesome for the customer but also a great marketing tool for makeup manufacturers and retailers trying to promote sales of new products. Read More

Entrepreneurs get fueled when people tell them no. That's where success begins. Jake Weatherly shares thoughts on what it means to win and what it means to lose when you're an entrepreneur.
Read More

Let’s talk about customer loyalty for a minute. What really drives brand loyalty? A sense of familiarity? Confidence that your company is providing your customers the best value? Stellar customer service? All true statements. Read More

Your small business might not get bought out by Yahoo, but there’s several lessons about Tumblr’s development, growth and buyout that are applicable to any business. Read More