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Do your sales letters create a champagne supernova or make you look back in anger?

Posted by denisefay under Sales
From http://www.denisefay.com 1444 days ago
Made Hot by: PMVirtual on April 10, 2015 10:14 am

Are your sales letters working or do they need to be improved? The gatekeeper of a sales letter is always the headline. Taking inspiration from a 90s rock band, this article gives you three top tips on writing headlines that work. Read More

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Four Olympic Takeaways for Business Owners

Posted by denisefay under Marketing
From http://tweakyourbiz.com 2397 days ago
Made Hot by: executivedecision on August 30, 2012 2:08 am

Business owners can learn a lot from their fellow sporting brethren. This article gives you four takeaways that you can use in your business life to reach your gold. Read More

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Day 1 – Understanding What your Reader Wants to Read

Posted by denisefay under Marketing
From http://www.denisefay.com 3091 days ago
Made Hot by: HeatherStone on October 4, 2010 12:34 pm

The first task in the '31 days to write better copy' is to understand what your reader wants to read.

Before you put pen to paper, fingers to keypad, you need to take a detailed look at who your reader is and what they like to read. Read More