BizSugar.com › User › eyalkatz › Published

Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re also starting to see the outlines of the ones that will likely make a big splash in the months ahead.

If your marketing strategy feels like it’s out of st Read More

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions, let’s start by understanding ea Read More

The eternal CEO question is, where did the marketing department’s budget go? Despite conscious efforts to stick to data-driven analysis with the goal of providing accurate and specific answers, attribution is still not where it should be. Part of the reason for that is an ongoing divergence of opin Read More

In 2019, podcasts still have a small market share and a lot of room to grow. However, for many publishers who have gotten used to banner and video ads, it’s still unclear how to monetize this new format.

Below you can find a simple but very effective guide to monetizing your podcast.
Read More

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be Read More

There isn’t a lack of options for every budget but picking the right solution can become a confusing task. This Top-10 list of subscription eCommerce platforms are arguably providing the best value-for-money right now.

Read More

“It was the best of times, it was the worst of times.” When Dickens wrote that now famous line, he might not have been thinking of eCommerce digital marketers. Read More

The European Union (EU) General Data Protection Regulation (GDPR) is now a reality. The scope of these regulations, effective May 25, are proving to be overwhelming for more and more businesses across the globe. Read More

Uber chief executive, Dara Khosrowshahi, recently called for Washington state to develop a ‘portable benefits system’ to give contract workers access to the benefits that full time workers typically get. Will they actually do it though?! Read More

In September 2017, the airline was forced to cancel 20,000 flights due to rostering problems, leaving Europe’s largest airline by passenger numbers unable to staff pilots to planes. The result was a sh#* storm of epic proportions that the pilots used to put the squeeze on management. Read More