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The conventional wisdom may be that Facebook is for B2C and LinkedIn is for B2B, but the reality for any individual business is rarely that simple.

The share each platform should occupy in your digital marketing budget shouldn’t be determined by ad formats or even lead conversion statistics. Wh Read More

Widespread adoption of cellular IoT is still in the early stages, so challenges are to be expected. But, as demand for IoT technology grows, issues around hurdles like coverage, battery life, management, and security will be less of a barrier for companies looking to get started with cellular IoT. Read More

Creating your content strategically, with different phases of your funnel in mind, will significantly improve lead generation and the quality of leads in your pipeline. Much more than focusing on which pieces of content to gate.

Following the steps to craft your gated and ungated content to gene Read More

When your sales team complains they’ve got too many leads to follow up on, it’s a nice problem to have. But make no mistake – it’s still a problem. Lead volume is not an indicator or success. It is quite the opposite if your close rate remains low and sales processes take far too long. Your sales t Read More

What is cellular IoT and why do you need it? If you want to simplify and streamline access to information, cellular IoT is easily scalable and manageable from practically anywhere. Whether you are a smart city, a part of the industrial sprawl, or even transportation and logistics, cellular IoT is r Read More

Customer journeys used to be relatively simple and straightforward, but with today’s omnichannel approach, they’ve evolved into something much more complicated. Marketers need to create the seamless, secure, personalized, and on-demand experience that their target audiences want on all of the chann Read More

Voice marketing is growing as a prevalent part of D2C strategies, with over 118 million smart speakers in US homes representing a 78% year-over-year growth. If you haven’t yet jumped on the DTC bandwagon or if you just want to up your game here are some fundamentals you should consider implementing Read More

Brick-and-mortar stores face stiff competition from online commerce as customers flock to the web to purchase everything, from clothes to groceries. Services like same-day delivery are making the shift to e-commerce a no brainer for the masses. However, advancements in voice recognition technology Read More

Without effective social media reporting, the resources invested in collecting and analyzing the data are wasted. Sure, you can create a social media report in a spreadsheet or tables in a document, but that takes precious time. Why waste it when you can automate most social media reporting tasks w Read More

It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. However, they often miss the distinction between these two methodologies. Read More