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There are occasions in life where it pays to get up, toss out your plans, and just go with the moment. Making B2B sales is not one of them.

What is a Sales Strategy, and Why Do You Need One? Read More

integrating social data can change your CRM from a glorified Rolodex into a tool that enables you to participate in customer-initiated conversations with interesting, relevant content.

What Are the Benefits of Social CRM?
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If you can get the right content in front of the right users, there’s no reason you can’t drive home conversions too. B2B companies can get great results with Facebook by focusing on their goals and crafting targeted, relevant ad campaigns. The key is to know your audience, listen to what they want Read More

In 2021, despite many technological advances, cybersecurity issues pose increasing threats to businesses. The COVID-19 pandemic brought on a surge as more people began working remotely. Read More

I’ll posit that if not for Netflix’s unique approach to company culture, their technology choices would not have been possible either, and ultimately neither would their success. Read More

Advances in technology and data analytics have allowed for tremendous growth and evolution in personalization marketing. One of the best ways to get the most value from personalization is to leverage the data and insights generated through Account Based Marketing. This post dives into both and how Read More

An article examining the top account-based marketing tips for B2B brands for 2021 and beyond. It examines what exactly ABM is, why it's so important, and a number of novel tips to make it as effective as possible. Read More

Key lessons from the West Midlands Railway incident, and other common mistakes in employee phishing training. Read More

To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. This article will show you how to improve your social media efforts on LinkedIn and understand which metrics matter for your organization. Read More

If you're serious about sharing your love of gaming, there's nothing but upside when it comes to being a Twitch Affiliate... Read More