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Being a person of influence requires that you are first credible. Your credibility depends on your ability to prove you have the experience and business acumen to make a difference, to tell the truth when it is uncomfortable to do so, to say that you don’t know the answer to questions but will find out, and to not paint an incredible picture Read More

Being honest with your dream client is not always without a price. Sometimes it can cost you your deal, and sometimes when you need it most. If you would be great, then you must be honest at any price, even the price of your deal Read More

To advance from commitment to commitment in moving your deal forward, you have to create the value on every sales call that will earn you the right to your next sales call Read More

Selling isn’t easy. Selling the value you create is difficult because selling is difficult. Ultimately, whether or not you sell price is greatly impacted by what you as a salesperson do to create value for your dream clients Read More

Selling successfully requires the confidence of believing in your ability to create value for your dream clients. But it doesn’t mean you should disrespect your competition by underestimating them. If you would beat them, show them the respect that they deserve Read More

Your best, most interesting, and most profitable dream clients are already taken. Work on these dream clients anyway, and avoid prospects that easier to penetrate but where no value can be created and none captured Read More

While you are sleeping, there are changes occurring that will impact your future and your success as a salesperson. Can you afford to sleep Read More

Presenting well, telling your story of your future together with your dream client means a focused presentation and that means a focused needs-analysis. Throwing the kitchen sink at them isn’t a viable strategy, and you shouldn’t expect it to win Read More

Most salespeople, if they are guilt of anything with the dream clients, it is under-communicating, not over-communicating. Clients want to spend time with you, but you have to make it meaningful. Here’s how Read More

Doing a great diagnosis at the beginning of the sales process enables a better solution and a more focused presentation. But to make sure both meet your dream client’s needs, you need to discover the cause of their dissatisfaction and not simply the presenting problem Read More