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Imagine you and another chef are preparing a steak dinner for 50 guests. You enter the kitchen with nothing but a butter knife. But your partner's wielding an extra-sharp, top-of-the-line piece of cutlery. They carve up the meat with quick, precise strokes—while you're stuck sawing away. Read More

In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that Read More

Upgrade your sales funnel with customer retention strategies. Learn how to fulfill the consumers' needs to increase revenue. Read More

Most companies turn to Gmail or Outlook to manage their workplace email. 13% of public companies use Office 365 or G-Suite (formerly Google Apps). The remaining 87% use a combination of the two, or a private email setup.
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Content marketing list articles abound, most singing some version of the same trite stanza:

Be a media company too,
and cut through the clutter.
Create content of value
and measure the numbers. Read More

Public relations expert Doyle Albee shares his stories, tips, and processes on building a PR strategy for your business.
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Struggling with conversions this holiday season? First make sure you have the basics covered with this checklist of items. Read More

As Customer Success is playing a bigger part in companies’ growth, more and more content is being written about it.

It’s not easy to stay on top of the best posts and resources out there so we’ve created an awesome list of remarkable articles that every CSM should read to stay updated.
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Unless you’re writing instructions or technical copy, writing is a creative process. When writers are in the flow, they work in bursts of energy, hammering out paragraphs without stopping to think about editing.

Unedited writing is, in the words of Annie Lamott: shitty. And so it should be. If y Read More

There comes a time in every savvy business owner’s life when they know they must step up their social media presence.

It should already be a given that you are utilizing, at least one social media platform. Read More