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The best way to get more Facebook fans for your store is to entice them to "Like" your page with some sort of offer. Give customers a reward or prize in return for a "like" for your Facebook Fan page. This technique is called a "Reveal Tab" or a "Fan Gate" Read More

Good rules of thumb on treating your online business just like an offline business. Many of the same principles apply Read More

Even though we've been running our online store with the same basic layout for a few years now, I'm continually amazed by how often I find problems with our online store. Here are the latest batch of issues that were found by a clueless customer. Read More

I watched a very interesting video on Tech Crunch TV the other day where venture capitalists David Lee and Ron Conway discuss some of the key attributes of their most successful portfolio company investments. Here's my take on their findings Read More

This past month, I've been asked to critique several online store websites and here are some of the common problems that I noticed. Read More

As my daughter grows more and more feisty, I’ve noticed that getting her to do what I want is a lot like being in online sales. In fact, many of the same tactics and principles of designing a high converting online store website apply. Here are some tips on how to improve your salesmanship and your Read More

Are you thinking about giving up on your business? Good things tend to happen to those who stick it out. Read More

The story of how my brother in law went from store clerk to online business owner making 5X his salary. Read More

After starting several businesses on the side, helping others with their own online stores and running this blog for a couple of years now, I’ve come to realize that there are certain attributes and traits that can greatly increase your chances for business success at any level. Here’s what I’ve le Read More

There’s still a large population out there that rarely shops online. As a result, you have to make your checkout process as simple as possible or else you may risk alienating those who don’t know what they are doing. Read More