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If your brand, business or company seeks to harness the benefits of social media, you need to be aware of some pitfalls to avoid.

While social media can do wonders to help raise awareness and impr Read More

A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and MerchantCircle, suggests that a growing segment of small business owners are using social media to promote their businesses. The survey, conducted September 8-18, 2009, found that roughly 45 percent of respondents have a presence or profi Read More

The core for business success is values. When we say values, we are actually referring to the things that matters most. What really is important for you and your business? The obvious answer is money. In the first place, this is the main reason why you are starting a business. But there must be something that you need to consider beyond money. Thin Read More

Though Twitter is powerful all on its own, integrating it into your site makes it even more robust. Finding ways to bring Twitter into your site can help you build community, get readers to retweet and promote your content, and can even help you gain followers by increasing your visibility and letting people know you're out there. Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More

Recently we asked you to contribute your best real-world tips and advice for how small businesses like yours can save money by using technology, or how to save money on technology purchases. Once again, the readers of Small Business Trends did not disappoint. The following tips and pointers represent the combined wisdom of small business owners a Read More

As small business caters to meet the demand of the customers, it is very essential that an entrepreneur must know and learn how to please the customer. I am sure you won't disagree with me if I'm going to say that a business should serve the customers well. It is not putting your business under the feet of your customers, but it is just showing yo Read More

The most powerful and the most essential tool for small business is to build a good Customer Relationship Management. Small Business should be customer-centered. This will help them to stay ahead and to build good relationship with the customers. It is essential for small business to create customer relationship because this will help them to secur Read More

American Express OPEN Forum has begun to develop tools that will allow small business owners to bridge the gap between building relationships and connecting through social media. Read More

There are all kinds of small business owners in Russia. Some of them operate clubs and restaurants, some run Western-style advertisement, IT or legal consulting businesses, some are fixing teeth or noses, some are building homes, some repair cars, some grow tomatoes and wheat and many operate retail shops selling food, clothing, cars, antiques, or Read More