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I was reminded again last week of the power of Twitter when I attended a conference in Boston. There I met in person a couple of colleagues, whom I had known for a long time on Twitter, and we hit the ground running because we already knew each other. Read More

When Microsoft bought social collaboration tool Yammer, one of the company's first challenges was getting its own employees and partners to use it. Here's how they did it and what they learned along the way. Read More

Maybe if IT sees employees as business consumers rather than "users," it can begin to provide tools that meet their needs better in a mobile, social, and cloudy world. Read More

When it comes to new collaboration technologies and BYOD, both IT and users are a bit confused these days. I spoke to a Cisco researcher who offered some concrete ways to work together to improve everyone's experience. Read More

If you haven’t noticed, social media has changed the rules of customer engagement. Instead of writing that carefully crafted marketing brochure and selling ads and other forms of interrupt marketing, you need to be engaging more directly with your customers. Read More