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Influencer marketing is all about getting the attention of credible experts in your field, and establishing a relationship that provides you with credibility from a known entity. Identify influencers you respect, get to know them, and offer to guest-blog to get the relationship started. Read More

Content marketing and content curation are two key tools in reaching new prospects, and retaining existing customers. Content marketing focuses on original content such as articles, videos and newsletters. Content curation is the craft of mixing existing content with your original content to create Read More

You can’t brand your company until you know the audience that will hear your message, because the language, images and content you use to craft your message are unique to the targeted market. Once you know your target audience, everyone on your team must adhere to the branding commandments that exp Read More

Newsletters are a powerful tool in your marketing arsenal, but to be effective, they must contain valuable content that fills a need in a prospect or client. They must also be attractively laid out to engage readers, and as a bonus, you should offer exclusive deals that clients can’t get anywhere e Read More

Marketing myths can be so persuasive that they convince you there are no exceptions to the truths that they present. Four of the biggest myths are that SEO is the most important marketing strategy, great content is all you need for success, filling a niche market is your ticket to success, and that Read More

Content marketing is a cat that business owners can skin many different ways. Unfortunately, there are some methods or strategies that just don’t work, and will turn off a visitor who may have genuine interest in sampling what your business has to offer. That’s why you should avoid mistakes such as Read More

Creating great content is the key to drawing visitors to your site, transforming those visitors into long-term customers and boosting your SEO. But you can’t do any of that if you don’t understand the principles that underscore the creation of outstanding content. But by measuring your content agai Read More

Understanding your target market is one of the keys to overcoming the hurdle of marketing your products and services to the wrong group. And once you’ve identified your target consumers, you must learn how to draw them to your business and turn them into long-term clients, or you risk losing them t Read More

The way we do things on the Internet is constantly changing. The problem with all this fast progress is that sometimes even though technology evolves, people keep trying to do things the same way. The result is persistent myths that somehow continue to be passed on as truths even though the ideas t Read More

Email marketing is, by far, the most powerful form of digital marketing, with results that outperform everything else, including social media and PPC advertising. Email provides a one on one platform between your business and your customers with no interference from anyone else. The problem with em Read More